Friday, September 21, 2007

Press Release #2

For Immediate Release

Posted: 1:00 p.m. MST, September 20, 2007

Burger Planet
897 Burger Road
Gary, Indiana 98475
(854)-958-4785

GARY, Indiana- The World’s largest fast food company, Burger planet has recently taken on Aerobic instructor and President and CEO of Looking Glass Incorporated, Jayne Peterson, to help promote healthy eating with Burger planet’s new healthy choice menu items. Jayne Peterson became known on the health scene after assisting, talk show host Opal Whitcomb lose 75 pounds. Being that Opal Whitcomb is so popular and has had a long standing on television this was not unnoticed. With Jayne Peterson’s expertise in healthy eating she is sure to help promote healthy lifestyles and healthy eating with Burger Planet.

Some of Burger Planet’s changes to the new healthier menu include all white meat chicken, fruit choices, gourmet salads, and low carbohydrate choices with use of lettuce instead of buns. Although Burger Planet is known for their burgers, fries, and other not so healthy entrees, they are hoping that the new additions to the menu will give customers more choices and hopefully allow for a healthier society in general. This bold move to change fast food will catch on quickly in our increasingly health conscious society.

Burger Planet was started in 1934 by a man named, James E. Muellenback I. With franchises in 17 different countries totaling 8,921 restaurants Burger planet has served 52 billion customers and counting.

Ashley Metts
777E 900 N
Logan, UT 84321
ashley@hotmail.com
(435)846-7477

2 comments:

Jessica Wakley said...

Good job at getting the information together! Maybe make the lead shorter. Also don't say in the press release that Burger Planet was not healthy before, "Although Burger Planet is known for their burgers, fries, and other not so healthy entrees" try to re-word this part.

Preston said...

End Press Release with (END) or ###. Use AP style on states, especially in datelines. Capitalize Planet when part of company name. Do not spell out Incorporated. Omit the "Being that Opal" sentence. Include at least one direct quote. The last sentnece in the second to last paragraph sounds like an opinion...did someone say this? Put title of media person.